La Red de Masculinidad por la Igualdad de Género (REDMAS), a coalition of over 20 organizations in Nicaragua working on masculinity and gender issues with boys and men, is reponsible for the popular “Que tuani no ser machista” and “Ganale a las ganas” campaigns. REDMAS also coordinates MenCare Nicaragua, which launched a “Vos sos mi papa” campaign that recently placed as a finalist in the 2014 Avon Communications Awards.
The Campaña de Paternidad, or Fatherhood Campaign, included posters, handouts, t-shirts and even baseball caps with messages encouraging men to be involved in parenting their children in a way that shows respectful and non-violent relationships between men and women.
Here’s one of the posters from the campaign:
Check out Men-Care.org for more information about the campaign, including 2 short videos about being male in Nicaragua.
Also check out the REDMAS website for other campaigns and information about who they work with.